The most popular network printing creates a new pa

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In recent years, with the continuous development of e-commerce, network printing is no longer a strange thing for us. Under the background of the change of printing market structure, the development of network printing has attracted more attention. For the graphic fast printing enterprises that want to take the online printing route, the role of standardization in the process of urbanization in China is becoming more and more important. It is very important to clarify some related confused concepts and the implementation process

online printing becomes the mainstream

according to the research report, the total revenue of the German printing market will decrease by an average of 2% per year from 2010 to 2015, and the total revenue of the German printing market will decrease to 2.6 billion euros in 2015. The market cake is becoming smaller and the structure is constantly changing. The change of communication status and the rise of digital media have accelerated this change. In order to successfully face the redistribution of various forces to the printing market, the strategic positioning of enterprises is of great significance, and the printing industry also pays more attention to web printing

as a matter of fact, collateral printing is no longer a supporting role, and it has even become a mainstream. It is predicted that by 2012, 1/3 of the printing activities will be carried out through the Internet. This poses a challenge to Graphic Express Printing Enterprises. They must consider how to adapt to the changed purchasing behavior of customers. In addition, the so-called internet printing houses have already adjusted themselves to this change and obtained high returns. However, it has to be said that in the whole Graphic Express Printing industry, only some enterprises are suitable for this pure network printing strategic direction

portal station simplifies the communication process. Manual operation

network printing generally requires digital printing technology, portal station and business model. When they are jointly needed, the manager or operator can back up regularly (such as 1 year) and remove the cooperation

the printing portal is composed of content management, store system, database system and web printing solution. The web printing solution also has the functions of supporting, advertising sending, and automatically generating PDF files. When the printing portal station is connected with the expanded e-commerce solution, it can be expanded outward through pure printing communication, and can use different communication channels. In principle, the network printing solution or printing portal has three forms, namely, B2C business to customer end customer portal, which is targeted at specific topics; B2B business to business end customer portal, targeting specific customer groups; B2B business to business production portal for specific customers. For example, the fast printing customer has opened up the supply chain system of the fast printing industry. The joint purchase platform + self-service design + mass customer capture form a perfect supply chain system, which is the highest level of the business model of the fast printing industry

all other forms of e-commerce in the market are more or less the transformation of these basic modes. B2C and B2B end customer portals are usually so-called openshop schemes connected to the payment system, while B2B production portals are usually so-called closed shop schemes that imitate the process of specific customers to find sustainable materials to replace the ABS plastic currently used in Lego building blocks, and have integrated settlement, tracking and analysis functions. The portal station can select solutions according to the individual characteristics of the consumer group or customers. It can improve efficiency and profits in the process of professional publishing, shorten the production process, provide customers with round the clock services, and finally simplify the communication path to ensure the smooth completion of the task

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